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About us

bearel team group photo

A broad selection of k-beauty

Established in 2016, Bearel Ltd is the oldest and leading K-Beauty e-commerce in Finland. Now, our broad selection of both holy-grail Korean beauty products and trendy newness that every beauty junkie is raving about are available to our international customers, too!

We want to offer our customers innovative and high quality products from South Korea´s most popular and most promising brands.

Our priority is safe and easy shopping

At Bearel you can shop at ease with safe and secure payment methods.

We are committed to offering only safe, authentic and CPNP-registered products. This means that our assortment complies to EU guidelines for cosmetics safety.

Our assortment is carefully curated by our team. We pick only the best Korean beauty products that will give you results. We work with selected K-Beauty importers to provide our customers safe and authentic products

Seoul instagram seoul.southkorea
bearel physical store

Coming soon: Bearel Pop-up

We often get asked whether we have a physical store or not. This summer, our dream is finally coming true as we open our first pop-up store in the Kamppi shopping center in Helsinki, Finland!

The store will be open from the beginning of August to the end of October 2021. Bearel Pop-up will serve customers according to Kamppi's regular opening hours.

Meet our team



Skin type: Dry
Favorite product: COSRX Advanced Snail 96 Mucin Power Essence
Favorite treat: Pick and Mix candy


Head marketer

Skin type: Combination
Favorite product: Mizon Hyaluronic Acid 100
Treat of choice: Popcicle


Ecommerce Manager

Skin type: Combination
Favorite product: Laneige Lip Sleeping Mask
Treat of choice: Tiramisu


Customer Service

Skin type: Combination
Favorite Product: Skinfood Lavender Food Mask
Treat of choice: Any kind of chocolate!

We hope you enjoy your stay at Bearel

If you have any questions, please don't hesitate to ask! You can contact us via email info(a) or social media. All questions and feedback are welcome. For quick answers to the most frequently asked questions, see our FAQ page.

Hopefully we can make you fall in love with K-Beauty just like we have.

Thank you for choosing us!

Best regards,

Bearel team / Janika, Ilona, Mia & Jenni


Check out our newly curated products:

  • Baby Silky Foot One Shot Peeling product imageBaby Silky Foot One Shot Peeling

    Baby Silky Foot One Shot Peeling | Holika Holika

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  • Laneige Cica Sleeping Mask

    Laneige | Cica Sleeping Mask

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  • BBIA Last Pen Eyeliner Sharpen Brown

    Last Pen Eyeliner Sharpen Brown | BBIA

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  • Eyenlip Moisture Essence Mask typesEyenlip Moisture Essence Mask Salmon Oil

    Moisture Essence Mask Salmon Oil | Eyenlip

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